
Oktoberfest- Brand Faux Pas?
Recently, I asked someone if they were going to the local Oktoberfest this weekend. They were taken back, noting it's only September....

Swiss Design. Another great thing out of Switzerland
"By using photography instead of illustrations, and placing an emphasis on the mathematics of the grid, designers created a style that...

Battle of the Brands: Capitalism vs Socialism
The 2016 election is something to experience. What I find it interesting is once again the election brings to the forefront the question...

The 'Phygital Experience'.
Blending in-store experience with the digital world. Not a bad idea! https://www.retailcustomerexperience.com/articles/creating-a-phygit...

Talk About Some Rebranding
This time of year gets me thinking of seafood, in particular, grilled Lobster. Lobster wasn't the only food that once was considered...

Design has Always Mattered to Brand Expereince
GE's Plastics Concept House (aka Living Environments House) opened in Pittsfield, Massachusetts in 1989 to showcase innovative ideas for...

Crafting of Brand Identity
Brand identity and a logo are like whiskey in a nice rocks glass. Crafting a brand's identity in new media formats can be as challenging...

Toilet Tech- Talk about a Makeover
http://www.cbsnews.com/videos/bowled-over-by-high-tech-toilets/

Whisky Trends in 2016
http://www.eater.com/drinks/2016/1/5/10659902/whiskey-trends-2016

A Guy Walks into a Bar...
In the August 19th article, we wrote about the importance of visual branding in Unseen is Unsold. You’ve all heard the joke about the guy...