Project #1

Project #1

A $1.2 billion company in the publishing sector had about 65% market share, very profitable, but sales had flattened.

They were spending tens of millions of dollars each year on new product research. Over a decade no new products were launched or if they were, no significant sales ever resulted. Company hired a Celebrity Business Guru to help them figure out a customer segmentation model. A year after the model was done, no one, including CelebrityBG, could figure out how to link findings to the lack of growth in new products.

 

In a day of working with the leadership team, we reinterpreted the customer segmentation model and showed where to introduce new products. They acted on insights and 3 years later they had doubled sales, achieved over 90% market share and grew profits margins.

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