This company's products were used in consumer products, and now were soon to come off its patents with no new patents in the works. Several much larger Consumer branded companies, who also were integrated with upstream industrial operations were circling to pounce when the patents expired. We led the development of a new customer segmentation model with their hand-picked cross-function team. The model showed where to focus and what to abandon to competitors and what to improve or change to better serve each segment. In 22 months of starting the project, they achieved the highest profit, growth, customer, & employee satisfaction in corporation’s history.