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Craft Beer's Ace in the Hole

The stats about the growth and success of the craft beer industry are the things business legends are built upon. From its humble beginning only a few decades ago it is a true marvel to witness what the army of passionate craft brewers has created. According to the Brewers Association, craft brewers in 2016 accounted for 12.3% of U.S. beer sales.

What? Wait? You mean 87.7% of the market is still served by non-craft brewers?

See the full article in the current issue of Craft Brand and Marketing Magazine:

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