Odds Are

“Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza.” Dave Barry- Humorist and Writer

A fitting quote to start this article on new product innovation as my last article used pizza as a metaphor to discuss how to grow the craft beer market.

Odds are as a craft brewer, you go to bed at night dreaming of creating a brew that will start a new trend or push you to the front of a current craft beer trend.

To read the entire article in The Nov/Dec issue of Craft Brand and marketing magazine, click here: https://issuu.com/bocdesigninc/docs/cbam-novdec17/10