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Unseen Is Unsold

In Visual Marketing, the axiom that “Unseen is Unsold” suggests that products that are not noticed will not get bought by customers. This notion rests on the idea that the consumer’s choice process is heavily influenced by their visual search. With huge craft beer sections in stores these days, standing out may not be so easy. Online, people use search engines to find what they want. Searching in a store, people’s saccadic eye movement is a key search tool.

To read the complete article in the Jan/Feb 2018 issue of Craft Brand and Marketing magazine, please click here:

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