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What if Customers Were Fish?

“As fish vary in size, where they live, what they eat, and how they behave….. So must your approach with customers reflect the same insights”

Fishing is a passion and helping clients make sense of customer input and behavior is work I am passionate about. Combining both back in the mid-90’s led to a revelation for me and many clients when I asked them this question: “if your customers were fish, would you try to catch them all the same way?”

To read the full article in the march/April issue of Craft Brand and Marketing magazine, click here:

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