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Measure What Matters.

Measurement is a key component to improve business performance. Business measurement achieves two things: 1) it provides a relative position assessment on how well something is being accomplished at a certain point in time relative to a goal; 2) it provides information that can enable improvement or correction to the goal achievement.

While the intent of measurement is often right, what typically plays out in business is either measuring everything or claiming some things just cannot be measured--a leap of faith is required.

Click here to read the full article in Craft Brand and Marketing Magazine.

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